I am delighted to know that the organizers of Parjatan Bichitra in collaboration with Bangladesh Tourism Board (BTB) is going to organize a three day long regional tourism fair. The program is titled as Asian Tourism Fair (ATF-Dhaka) and is scheduled to be held on September 29-30 & October 01, 2011. Ministry of Civil Aviation & Tourism, Government of the People’s Republic of Bangladesh will support the event.

It is that now is the time when Asian countries should make common tourism promotion strategies highlighting their own unique regional characteristics. They should also put in concerted efforts instead of individual effort in order to survive in the present competitive global tourism market. According to a UNWTO study, Asian countries have potential and....